Durex has launched a new website in Germany tackling some very sensitive issues with youth. Love-Box is not only focused on getting youth sharing with each other on intimate questions about sexuality but also creating an awareness for the subject and allowing for video auditions to be uploaded for the upcoming reality show “Virgin Diaries.”
Author: Anna Rudenko
Canon EOS in collaboration with Leo Burnett Sydney launched a campaign for the DSLR camera, targeting the very wide range of skill levels in the photography community. The innovative project created a photochain that allowed consumers to continue and build with links of their own. Print advertising, television commercials, and online media were used to direct people to a website to participate. Viewers at the site could also start their own chains, comment on others, and invite friends and family to get into the movement as well.
People go to a psychologist if they can’t find a common language with their family members and friends or have some phobias, but nobody thinks that you also need a specialist to improve your emotionally rocky relationship with computers. Intel believes that it is the right time to change the situation —with its new Tech Therapy Group the company unveils the methods of bringing people together with technology.
According to a recent study, Google and Sony tie for the top spot of the world’s most reputable companies. The research, conducted by Reputation Institute, measured the top companies in the world on which are most liked, trusted, and respected by the public in 24 countries. Disney, BMW, and Daimler round out the top five listed.
SapientNitro, a customer experience company, unveiled the world’s first smile-activated vending machine —an ice cream truck for the digital age —for Unilever. This ice cream vending machine is an industry-leading innovative brand experience and part of Unilever’s new ice cream mission to encourage people everywhere to share life’s small moments of happiness.