Author: Anna Rudenko

PepsiCo Launches Dream Machines to Improve On-the-Go Recycling

PepsiCo and Waste Management, Inc. announced a multi-year partnership in support of the Dream Machine recycling initiative designed around PepsiCo’s goal of increasing the U.S. beverage container recycling rate from 34 percent to 50 percent by 2018. Dream Machine kiosks are computerized receptacles that include a personal reward system that allows consumers to collect and redeem points for each bottle or can they recycle in the kiosk.

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McDonald’s: ‘I’m Lovin’ It’ 2.0

McDonald’s is going on with its 7-year-old «I’m Lovin’ It» campaign, which has been much more successful and running longer than its predecessors «You deserve a break today,» and «Food, Folks and Fun,» and adds more life to it. According to CMO Mary Dillon, the new approach is “more authentic, more saturated in consumer insights and emotion, and within «a framework that gives us a consistent point of view about our brand.»

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Kraft Foods’ Green Efforts Help Employees Create Recipes For Change

Kraft Foods‘ employees have created their own grassroots sustainability projects in offices and manufacturing facilities around the world. All-volunteer Kraft Foods «Green Teams» and Cadbury «Green Advocates» are taking steps to integrate sustainability into their daily work. And they’re inspiring colleagues to work together and do their part to build a better world.

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Rémy Martin Unveils Cannes Limited-Edition Bottle

Ahead of the 63rd Cannes Film Festival, the Rémy Martin VSOP brand, which is an official liquor supplier of the event since 2004, is launching its first limited-edition 1 liter bottle of the Rémy Martin cognac. The bottle’s design is paying a tribute to one of the most respected festivals in the world, which will take place from 12th to 23rd May 2010. With its palette referring to the red carpet, the design embodies the glamorous and majestic atmosphere of the event.

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