Magnum Gold Ice Cream has launched a great campaign featuring Oscar-winning Puerto Rican actor Benicio del Toro and actress Caroline Correa. The celebrities presented the new product, a perfect blend of vanilla and caramel in «crackling golden dipped milk chocolate«, at the El Principal restaurant on April 8, 2010 in Barcelona, Spain. They also starred in a new commercial directed by Brian Singer (Valkyrie, Superman Returns).

Recently Walkers created a huge promotional campaign dedicated to crisps for hamburgers, and now the snack brand is kicking off another large-scale project to find the world’s favourite flavour of crisp. The total prize fund of the new campaign is £200,000 — Walkers will give out £1,000 on a weekly basis and a grand prize of £10,000 for each flavour’s top-voted entry.