Doritos create the most large-scale augmented reality project ever seen. The Brazil department of the brand is celebrating the success of the Sweet Chili campaign, which has been joined by more than 250 000 consumers. The tagline of the project is “Release your Doritos Lover”, and with a CuboCC augmented reality the brand decided to show how huge this lover might be.
Author: Anna Rudenko
Kimberly-Clark is to reveal a brand new look for Huggies with a total redesign of all packaging across the baby care range. The redesign, the first for eight years, was carried out by strategic design agency Anthem Worldwide and sees a substantial investment and commitment from Kimberly-Clark in one of its key brands. The new packaging is due to be rolled out across the UK and its European markets from April 2010 onwards.
A month ago, on January 31 the world first heard the song by Akon and Keri Hilson, which became the anthem of the football campaign launched by Pepsi. From the Grammy Awards the single «Oh, Africa» stepped onto the digital ground and just recently the brand has released a commercial with the song as a soundtrack.