At a global media event featuring footballer Cristiano Ronaldo in London, Nike on February 24 unveiled the Mercurial Vapor SuperFly II, a lightweight boot featuring a new, unique adaptive traction system designed for explosive acceleration. The Mercurial Vapor SuperFly II features a reengineered upper for enhanced fit and ball control for fast feet. The vibrant ultra-violet color boosts visibility on the pitch.
Author: Anna Rudenko
In the USA the next official census is set for 2010. But Pepsi decided not to wait for statistics and started its own project Yo Sumo, encouraging the US Latinos to sign up and tell about themselves, their lives, dreams and aspirations. The movement is launched “to give a voice to all Latinos and show the world that we’re not just many, but we have a strong influence on culture in this country, while simultaneously encouraging everyone to do their part”. Bare listing is dull, Pepsi’s documentary is not. “Start to count, and stop being counted”, says the brand.
Swarovski Enlightened has now produced a Creative Applications Tool that illustrates ways to use its gemstones, created stones and associated products in alternative segments such as bejewelled eyewear, mobile phones and consumer electronics, designer writing instruments and even luxury cutlery and tableware.
If you want to change the world, start with your own environment. Absolut Vodka is updating the reality by decorating dull walls of urban buildings with extravagant hand-painted wallpapers. Last year, the alcohol brand invited its Italian fans to participate in creation of collectively made pictures Absolut YouWall 2.0. The well-known Italian graffiti artist Ozmo combined the uploaded works and transformed the conventional house into a piece of art.
The makeover shows always attract audience. Is it the same with adverts of the kind? Definitely, yes. IKEA is launching a campaign called «Ikea Kitchen Squad» about house renovation and yesterday aired the first 60-sec advert at British Channel 4. In the 45-second online teaser the unit of interior experts update the kitchen with the help of IKEA furniture. The project was developed by ad agency Beattie McGuinness Bungay.