Estée Lauder, the well-known cosmetic brand, is tapping into art by collaborating with Neue Gallery New York. The make-up and fragrance manufacturer is introducing two limited-edition products dedicated to the first-ever solo exhibition of Otto Dix’s works in the USA, which is slated for March.
Author: Anna Rudenko
The luxury brand Prada has developed a gorgeous promotional campaign for its new Spring/Summer collection of menswear. The core element of the campaign is the 9-minute film called “First Spring”, which was directed by Chinese photographer and director Yang Fudong. The stunning black and white video set in old world Shanghai links the new collection of the brand with traditional Chinese costumes in a very natural way.
Nike footwear and apparel store, which opened in Tokyo last year, is the biggest flagship store on the Japanese territory. The design was elaborated by renowned architect Masamichi Katayama and studio Wonderwall. It takes 946 square meters and is more like a playing field, than a conventional store. The store was opened in November, and the huge number of clients, who visited the space since then, proved that the move was just right.
Sprite is sponsoring one of the brightest events in the American basketball, the Slam Dunk game, which is taking place on February 13. In two weeks 2009 Sprite Slam Dunk champion Nate Robinson of the New York Knicks will attempt to become the first three-time winner of the competition. The Coca-Cola brand has shot three TV-sport to support the event.
Budweiser invited its loyal consumers to take part in shaping its promotional campaign for the upcoming Super Bowl XLIV event, taking place on February 7. The brand wants to prove that the consumers’ opinion does make difference and so wants it influence the image of the beer. The visitors of the Facebook page of the brand were to watch three of the commercials made just for the date and determine which of them will air in the breaks.
Coca-Cola, being the major soft drink advertiser at the Super Bowl event after Pepsi decided to rule itself out, is using the sport competition for raising money and donate it to social organizations. The corporation is planning to give up to $500,000 to the Boys & Girls Clubs of America, and half of the sum — $250,000 — is to be gathered with the help of Facebook project relating to the Super Bowl.