Starbucks are continuing its digital “invasion” and turning to social media as its major advertising platform. Despite the tough economical situation of the previous year, the coffee chain giant managed to raise its profits largely thanks to online promotion.
Author: Anna Rudenko
Mountain Dew asked its fans to participate in creating the new drinks from the very beginning – the consumers were to define what flavor the soda would have, what its name would be and they were also encouraged to create original and eye-catching package designs for the upcoming drinks. The design contest began on September 15 and finished on October 10, and now the winners are already defined and we can see the new labels.
Dr Pepper Snapple Group announced a renewed pledge of support to the Dr Pepper Museum in honor of the brand’s 125th anniversary through the Dr Pepper Museum Challenge Grant. This three-year challenge grant encourages avid Dr Pepper fans and communities to ramp up fundraising efforts in support of the Museum. As part of the challenge, DPS will match funds received by the Museum dollar-for-dollar up to $250,000 per year for three years with the goal of raising a total of $1.5 million by the end of 2012.
The Van Cleef & Arpels luxury jewellery brand has stepped in the line of global companies with their own iPhone applications. Marking its centennial in 2006, the brand paid a tribute to its birthplace – a mythical and magical, enchanting city of Paris by creating a special collection “Une journée à Paris”, and also launched the application to commemorate the date and the launch of the collection.
Jameson whisky continues its cinema campaign with the launch of another contest for amateurs. The alcohol brand is encouraging people who believe in their scriptwriting abilities to submit a 200-word synopsis of their 3-minute film idea on the website. The submission period runs from October 19, 2009 through March 28, 2010.