Cadbury, the confectionery producer is encouraging its fans to share the bright thoughts in order to make the sweet products better and yet more desirable. The new ideas are to be sent to the “Collaboration Factory”, from where they will be picked and carefully studied by the manufacturer.
The production of the favourite chocolate, gum and candy involves a lot of technology, and the company is looking for people with innovation projects, that could help solve the scientific challenges it faces in some of manufacturing areas. The confectionery giant has created a list of its needs and placed it on its “Factory” website.
In return for introducing a new touch to the production process Cadbury will help contributors achieve their goals and boost the business.