Lipton Ice Tea has made a three-year deal with Hugh Jackman («X-Men Origins: Wolverine», «Australia»), who will appear in the brand’s commercials and promo materials. The marketing campaign featuring the Hollywood star will launch in March.
Author: Anna Rudenko
HUGO Fragrances has teamed up with environmental organization Pur to plant a tree in Peru’s Amazonian Rainforest for each special edition HUGO Man and HUGO Element fragrance sold. From January 2010, HUGO Fragrances lovers can support the sustainability initiative One Fragrance, One Tree just by purchasing their favorite perfume.
New times come, new logos come with them. The global companies prefer not to change their identity completely and undergo slight rebranding. The French auto company Peugeot is one of those who introduces their new look without global reconstruction. The rebrand is dedicated to the 150-th anniversary of the brand’s iconic lion in the logo. Last week the Peugeot introduced a line of new concept cars as well as a new look of its feline emblem along with a new tagline: “Motion & Emotion”.
Nivea offers its consumers a chance to win a gorgeous Jeep Wrangler, packed full of great prizes. The sweepstake is open only for Australia residents , who are to submit their personal data and special codes before January 31, 2010 (the day when it closes) if they want to win. The new promotional campaign is dedicated to the line of Nivea Sun products and is aimed at familiarizing the customers with new additions.