Kimberly-Clark is supporting the launch of its softest ever facial tissues with a major departure in the packaging of its Kleenex Ultra Soft brand. The new packaging, created by strategic design agency Anthem Worldwide, replaces the iconic Kleenex logo which is usually featured boldly on the prominent oval device at the top of the box with the words ‘Feel me’ in Kleenex’s distinctive joined-up font.
Author: Anna Rudenko
Coca-Cola encouraged Facebookers to take part in creating a new addition to the Glaceau Vitaminwater portfolio. The flavour, components and the bottle design of the new drink, Connect, were chosen by Facebook users, who participated in the promotional campaign on the social network website. The new drink now has a tasty black cherry-lime flavour made with caffeine and 8 key nutricients.
The famous diaper brand Huggies from the Kimberly-Clark group promotes its Super-Dry nappies online with the help of the ‘Everyday Discoveries’ campaign and the competition, which was related to the promotion. The participants of the contest open to the UK residents and related to the theme of child’s exploring the world were encouraged to upload photographs and video clips of the everyday discoveries their child experienced.
PepsiCo is making its the Throwback campaign wider by offering awesome digital assets to social network fans. Now everybody who likes Pepsi and Mountain Dew Throwback can customize their YouTube and Twitter pages or personal blogs with special wallpapers and backgrounds with the help of PepsiThrowbackHub.com website.