Apple is telling an engaging story of its iPad Air, narrated through a series of real-life moments depicting creative, groovy ways to use of the device. The tech powerhouse launched an ad, “Your Verse,” that used the well-recognized, inspirational lines from the Dead Poets Society movie and footage showing various people integrating iPad into their work and life, every day.

WWF has gone cinematic to raise concerns of non-sustainable palm oil production that is destructive to tropical rainforests and wild animals. The new campaign, Unseen the Movie, calls people to see the real damage caused by unethical palm oil sourcing and do something to stop being part of the consumption system that stays blind to this issue. The centerpiece of the effort is a 2:40 film disguised as a thriller movie trailer, narrating a story of Jack Crawford who one day realizes the danger.

Living with challenging mental conditions is always tough, but telling others about these problems might be yet tougher. The Living With: start-up T-shirt company, based in the USA, helps individuals who experience such disorders to declare this to the world using visual language—namely, through designs of their tees. The project has a charitable mission: a percentage from each sold T-shirt goes to Active Minds, an organization that helps destigmatize mental health problems on college campuses across the USA.

The Australian Marie Claire, the women’s lifestyle magazine, has collaborated with six local advertising agencies for the campaign aiming to help younger female audience build self-esteem. The initiative inspires women to love their bodies from early age, even during tough life periods such as puberty, when they might feel clumsy and not attractive.