If you like Russian style and vodka Smirnoff, the new edition from the brand it just what you might like. In the end of this year Smirnoff is introducing its Black Label product in a simple yet gorgeous design. Now the fine vodka filtered through tons of charcoal, so pure and desirable, is put into a case in the form of a Matryoshka doll.
Author: Anna Rudenko
Kleenex loves holidays, especially Christmas. The brand has recently introduced the new festive packaging for its tissue cartons, illustrated on the basis of Betz White’s works, and now decided to add a couple of new designs made by Beth White (note the difference in names of the artists) to the line.
Landor has finished a new design and name system for Amavel, the premium segment within the Milka range. The challenge was to interpret the Milka wave and product depiction in a more emotional and indulgent way to communicate a premium positioning. In addition the new line DUO, a premium double-filled chocolate, was added to the existing Amavel portfolio.