The global beer brand Stella Artois continues its retro-style Stella Artois Recyclage De Luxe campaign with an online film festival of classical French films of the 60-s at The Auteurs web-site. The aim of the campaign is to show the brand’s concern about recycling issues in a very uncommon way — with the help of ‘old’ black-and-white TV-show, focusing on the ecological problems in different ways.

PepsiCo is going to take Gatorade Tiger Focus drink featuring renowned golfer Tiger Woods out of its portfolio. The media has linked this decision to a series of scandal press reports revolving around the sportsman’s private life and damaging of his positive image. Though, the company insists that the step is made only due to PepsoCo’s intention to clear up some space for the new products in 2010.

Irish beer consumers now can know the secret of Carlsberg’s brewing success and share it with the rest of the world like Dr Emil Hansen from the new Carlsberg Laboratory, did in 1883. The new commercial «The Secret‘ developed by Owens DDB from Dublin tells the story of Carlsberg’s perfecting the secret of lager brewing more than 120 years ago and freely offering it to other breweries to improve beer on a global scale.