The Stella Artois beer brand is well-known for its loving creativeness and it is always ready to become an inspiration for new warks of art. For 3 weeks a group of New York painters have been creating a huge billboard featuring the ritual of pouring beer on one of the city’s brick walls. The giant hand-painted advertising poster was changing day after day showing the step-by-step process of filling the beer glass.
Author: Anna Rudenko
The Macallan is encouraging its consumers to play golf and enjoy the premium-class malt whisky at the same time. The company is arranging a 4-ball at Craigielaw Golf Club. To become the participant of the competition you should follow @The_Macallan on Twitter and using only 140 characters or less tell why you prefer #golfandmalt and what it gives to you.
Stella Artois is helping The World Land Trust to preserve one of the World’s most important natural habitats, protecting trees and wildlife. The new viral marketing effort, an augmented reality Christmas e-card, developed by Bright Spark Digital on the company’s request, will contribute to saving Nature. The ‘Send a Card, Save a Tree‘ campaign is aimed at saving million rain-forest trees.