AXE has introduced a new funny commercial. The “So Sorry Destiny” spot created by the Ponce agency from Buenos Aires, and tells us that fragrance can change what is planned by your fate. Bold commercials are left behind, sweet romance is coming.
Author: Anna Rudenko
After a successful first edition, SCA Packaging continues to encourage young talents to present their innovative ideas to the packaging industry. Design Challenge 2009 kicked off on November 1st 2009. This year’s challenge: create a lean, slick,’ ‘fat free’ packaging design, taking complexity out and leaving the lowest environmental footprint possible.
In October Diageo’s Johnnie Walker, a famous alcohol brand, launched an unusual branding campaign in the Russian Internet. The projects was aimed at making the brand yet more recognizable in the high-quality whisky line and draw more customers from the premium sector. AdWatch/Isobar and Vizeum agencies were commissioned to create the winning concept.
Gillettе is starting its huge promotion campaign in Russian Internet with launching the G-men interactive project. The main idea of the new on-line activity will show “the men who reach their goals and make their dreams come true”.
Orbit goes social. That is the first thought that pops up in your mind when you see the new commercial «Clean It Up», made of 500 bright pictures by Goons, a Chicago street artist. They became the basis for a great avant-garde video by Evolution Bureau and Partizan with a world of mouths cleaning the city.