Lufthansa is searching for a Swedish resident who will agree to start a whole new life in Berlin, all at the expense of Lufthansa. The only sacrifice the candidates are to make is to change their real first name to Klaus-Heidi, which is a compilation of two popular German names.
Author: Anna Rudenko
Pernod Absinthe and Maison Kitsuné explore cultures of forgotten capitals through the prism of music
The spirits brand Pernod Absinthe and the electronic music record label and fashion brand Maison Kitsuné have collaborate for the second consecutive year to launch a new multi-faceted project. The creative effort incorporates passion for adventurous travels around the globe, music and offbeat design. Maison Kitsuné is releasing a series of five short music documentaries to tell the world how the brand’s creative team sources inspiration from various distant parts of the globe. To support the launch, Pernod Absinthe released a limited-edition bottle with an eye-catching artistic design by Maison Kitsuné.
Following the “Likes don’t buy lives” effort, UNICEF Sweden has launched another sentimental campaign, “Escape ends here,” that aims to generate support for refugee children. The charitable organization communicated the message through an unconventional outdoor effort that involved projection mapping. Last week, residents of Stockholm could spot ghostly silhouettes of children all around the city—these eery, mystic figures were symbolizing refugee kids who have to face all the challenges of urban jungle, which becomes their home as they arrive, escaping from the native lands.
Nike reviews the 10+ years of the international sports career of LeBron James, the basketball icon of today and one of the brand’s ambassadors. To mark the occasion, Nike has created an interactive experience “LeBron James: A Decade in the Making” that highlights every milestone of the player’s on-court evolution since he made his debut for the U.S. national team at the 2004 Olympics. Along with a retrospective of his achievements, Nike features styles from the LeBron shoe series.
In early 2013, Absolut teamed up with Threadless users for a crowdsourcing contest to develop a new limited-edition bottle for the latest city-inspired flavor, Absolut Chicago. Now, the brand is unveiling the results of the collaboration—an artwork created by Ross Bruggink, 26, reflects the city’s architecture and culture symbols that make Chicago a modern classic.
As part of its fall-winter 2013 campaign, adidas Originals is rolling out an effort, SneakerSwitch, packed with fan creativity. The brand is inviting public to try its miadidas customization feature and share the result for a chance to receive a one-of-a-kind shoe that is designed by adidas ambassadors or other winners of the competition.