McDonald’s is going to treat U.S. kids with books along with its traditional food in Happy Meal packs from November 1-14. For the literacy-boosting promotion, the fast food giant has self-published four children books featuring cute brand’s characters—no Hamburglar or Ronald McDonald are included. The books will replace traditional toys that usually go together with the Happy Meal boxes.
Author: Anna Rudenko
Uniqlo is launching Uniqlo HairDo, an unexpected addition to the lookbook of the 2013 Fall & Winter collection—the Japanese clothing brand is unveiling simple hairstyles that will best fit the new items of the brand. All of the hairdos are DIY (“do-it-yourself”), and the brand is explaining how to create each of them with a step-by-step tutorial.
Brave, Mother and Wieden + Kennedy London have “rebranded” feminism for the November issue of the women’s magazine Elle UK. The campaign aims to draw a new picture of what feminism is, without any labels. For the project, the agencies have teamed up with feminist groups— Mother partnered with The Feminist Times, Brave worked with teenage feminist campaigner Jinan Younis, and W+K collaborated with two women behind the Vagenda website, Holly Baxter and Rhiannon Lucy Cosslett.
To celebrate the 50th anniversary of its 911 model, Porsche is presenting a nice musical promotion that uses cars as musical scale syllables. Each of the seven cars, including the vintage and modern versions, are revving their engines to produce seven notes. Each car is “responsible” for one of the tones, depending on the model’s generation—from “c” for the oldest (1963-1973) through “h” for the latest (2011-2013).
The Salvatore Ferragamo fashion brand, which earlier released an art exhibition and a book inspired by the biography of its founder, has presented a new art project—“Walking Stories,” a series of webisodes about the love story, which “travels” around the locations that meant a lot to Salvatore Ferragamo.
Diesel has recently rolled out a campaign to push Jogg Jeans, the product that fuses durability and style of denim with ultimate softness and comfort of jersey sweatpants. The lineup of the jeans modified with the soft fabrics touch to fit the active lifestyles was silently introduced back in 2011, but it’s the first time Diesel actually speaks loudly about this innovation.