Greenpeace is challenging the global community of designers, tinkerers, inventors, students of all fields to develop a viable concept of eco-friendly irrigation pumps for Indian agricultural sector. The Energy [R]evolution: Clean Pumping competition is launching today, September 3.
Author: Anna Rudenko
As part of its «You Need To Hear This» ongoing campaign by Ogilvy & Mather London, Philips reveals an old school remixable Music Video Game online. To promote the Citiscape Headphones, the brand has revealed a digital ‘80s 16-bit style driving game that evolves into a video for the electronica band Swiss Lips’ new music piece, “Carolyn.” The effort has been developed to reach 18 to 24-year-old consumers and demonstrate them the “coolness” of the Philips Citiscape Headphones.
The National Trust is rolling out the 2013 Great British Walking campaign, encouraging people in the country to explore local terrains on foot, capture their experiences and share them on Twitter, Instagram and Facebook using the hashtag #GBwalk. To inspire the nation, the organization has revealed top 10 “secret discovery walks” in different parts of the country.
McDonald’s is making its restaurants a yet happier place for kids. The fast food chain has collaborated with DDB Singapore to create an ultimately playable table for its youngest customers at the brand’s venue in Yishun, Singapore. The team behind the project turned a traditional grey table in the restaurant into a playground using Near Field Communication—thanks to a pinch of technology a boring piece of the interior turned into a platform for an interactive game.
Nespresso has made real people and emotional moments the core element of its first-ever Australian advertising campaign, “Nespresso Coffee Moments.” The marketing effort, realized by via McCann Australia (creative) and Weber Shandwick (integrated), is infused with a big dose of sentimentalism as it explores the intimate connections between the consumer and coffee, revealed through visuals and video.
ABSOLUT is backing the transformation of an abandoned trolley terminal in New York into the first world’s subterranean park, the Lowline. The project, which has been partly funded through Kickstarter in early 2012, is now getting more support from the iconic alcohol brand that will be donating $1 from each sale of the new Absolut Lowline cocktail in participating bars.
Nokia and National Geographic are calling photographers from all across the globe to share their love for travel and adventure in a new competition. The participants are encouraged to capture the spirit of adventurous touristic routes and wild nature for a chance to join world-class National Geographic photographer Stephen Alvarez on a mentoring road trip through Puerto Rico.
McDonald’s is highlighting its products through a plethora of personal stories of UK consumers on the new destination 100 McDonald’s Moments. The fun and playful site by Razorfish London and Goodboy Digital features a hundred of various feedbacks from real people who are telling how McDonald’s has left its mark in their life experiences, from personal relationship to travelling abroad.
Metro, a free UK tabloid newspaper, is inviting the nation to share their urban experiences in a new campaign. As part of the promotion by Dare, the audience will be using hashtags #Metrohigh and #Metrolow to tweet their best and worst personal moments that “make or break” them in the city. The new urban cross-platform marketing initiative is launched to support the new strapline for the newspaper, “Metro. Made for the city.”