Mercedes-Benz promotes its new CLA in Singapore with a new campaign that revolves around music. The auto brand […]
Author: Anna Rudenko
Diet Coke has revealed the winning design of the second annual Diet Coke Young Designer Challenge, announced in the U.S. in mid-May. The participants were tasked to create a design for a limited-edition T-shirt that would capture Diet Coke’s “Stay Extraordinary” ethos and mirror the style of the brand’s ambassador Taylor Swift. The winning work by Brooklyn-based Julianna Bass features a modern, self-assured woman in “a dramatically flaring red skirt” and a stepped shirt, leaning on the Diet Coke logo, placed vertically.
Marks & Spencer is celebrating a dozen of Britain’s most influential women and their diverse styles in the new campaign “Leading Ladies of Britain.” The award-winning actress Helen Mirren, singer and songwriter Ellie Goulding, renowned artist Tracey Emin, famous female boxer Nicola Adams, and others got in the spotlight. The new campaign, which supports the launch of the brand’s autumn/winter fashion collection, triumphs the strong personal attitude of each model and inspires women to keep true to their style, respecting their differences rather than trying to diminish them.
Ahead of the school year, Kleenex has centered its latest promotion, “Kleenex Xperiments,” around recreational science. The initiative is inspired by the fact that 58% of kids go to school when they are sick. So children do need something powerful to solve the nasal problems and prevent the spread of infection at school—Kleenex facial tissues. To reach the target audience, Kleenex commissioned young Einsteins with the task to prove that, as kids are more likely to believe their smart peers than traditional ads.
Adobe Creative Cloud is harnessing the power of the crowd to create a cover for the next dance music album DANCE RED, SAVE LIVES to be released as part of anti-AIDS initiative (RED). The tech brand is calling international design talents to submit their past works for a chance to collaborate with Futura, a renowned New-York based abstract art master.
Google Search got new features in the U.S.—dictionary with sample sentences, etymology, translations
Jim Beam is launching a campaign to protect bees, the producers of honey used for Jim Beam Honey, a new product in the brand’s range. The new humorous initiative, Sue the Bears, is aimed at one of the “bee’s enemy”—bears. As part of the effort, Jim Beam will donate money to real-life organizations that protect bee populations and try to find a solution to what’s called Colony Collapse Disorder. Reports have it that honey bees are now under threat in the USA—they are dying or go missing at tremendous rates, about 1/3 of bees in beehives disappeared from their hives over the 2012/2013 winter season across the USA.