Lexus is launching a global brand campaign “Amazing in Motion,” which comes as reinterpretation of the brand’s dedication to technology, craftsmanship, art and design. As part of it, the auto giant presents an array of new marketing initiatives ranging from pop-up retail spaces in select global cities to a lifestyle magazine to short branded films.

Adidas launches a new scholarship to support students from across the globe in the marketing and data-driven strategy fields. For the fund dubbed “The adidas Fellowship for Future Data Talents,” the sportswear giant once again has teamed up with the digital learning institute Hyper Island in Stockholm, Sweden. This partnership will provide one student with a free-of-charge seat in The Digital Data Strategist program that was first introduced  last year.