Twitter, which celebrated its 7th birthday last month, has launched an updated, redesigned platform for businesses. The online destination offers companies of all sizes a deep insight into how to turn Twitter into a powerful tool for monetization, increasing brand awareness, driving web traffic and more.
Author: Anna Rudenko
Google is launching a bunch of pranks for April Fool’s Day. Google Nose beta seems to be the most impressive one in this range. The service allows to experience smells of various things by just typing in their names and also lets detect objects by their scent. Google Nose, developed “to offer the sharpest olfactory experience available,” even got a website where the service is detailed.
Samsung is putting its latest Smart TV in the spotlight with the latest global campaign, developed by CHI&Partners, London. As part of the push, the company has released two impressive 90-sec spots, highlighting Smart Recommendation and advanced voice and gesture control available in the product. The somewhat chaotic commercials for the TV service are true cinematic experiences, which bring the true richness of the on-screen life to the viewer.
Lipton has tapped American actress Kat Dennings for a series of online ads highlighting the black tea’s recharging power in a light-hearted humorous way. The new ‘Brighten Your Day with Lipton Tea’ spots sync with the brand’s campaign “Drink Positive” launched in the country earlier this year to promote the brand’s iconic black tea to young adults.