BMW is rolling out an international campaign, revolving around the brands’ unparalleled design solutions and ultimate visual perfection paired with great performance. The automaker’s new multimedia marketing effort, created with the focus on design and dynamics, is launching worldwide in the first quarter of 2013. It includes a TV spot, an app for iPad and Andriod tablet as well as print and online promotions. The «Designed for Driving Pleasure» campaign, developed in partnership with BMW Design and realized by Servicplan, has been already rolled out across Germany.
Author: Anna Rudenko
Warren Buffett’s Berkshire Hathaway is jointly acquiring H.J. Heinz Co., the manufacturer of the world’s favorite ketchup, as well as baked beans, potatoes and sauces. The co-investor in this deal is 3G Capital Management, which is expected to take day-to-day decisions in the future. The $28 billion deal ($23.3 billion plus debt), which is largest ever in food industry, is to be finalized later this year.
KLM helps its customers get the maximum of their travels. The airline company is inviting travelers to use the newly launched service, “KLM must see map,” to crowdcourse an actual high-quality printed city map, which includes tips from your friends in social media. The online service has been launched as the major pillar of the campaign under the same name, devised and developed by Dutch agency Code d’Azur.
Adidas is set to revolutionize running with the new shoe Energy Boost featuring the BOOST cushioning technology, which gives a runner the highest energy return than any other shoe, the brand claims in the statement. The product belongs to adidas Energy Running line and aims to become the real turning point for the history of running.
Dell has released a spot titled “Meet Thomas: Creator of an Alternate Universe,” which inspires people to go creative even if they lead ordinary lives and don’t create much at their work. The advertisment, developed by Y&R NY, comes as a tribute to visionaries and game-changers, who live within each of us.
Honda USA celebrated this year’s Valentine’s Day with a social media campaign, which involved a great dose of improvisation and interactivity. The “You Are Our Valentine” promotion got the staff from Honda’s headquarters and manufacturing facilities from all across the country responding to consumer’s Facebook posts, tweets and Instagram uploads in real time with personalized Valentine’s Day virtual cards.
MINI Australia is helping those who haven’t had time to buy flowers or gifts for their sweethearts on Valentine’s Day. Through the auto brand’s Facebook page, anyone can dedicate a song to their precious other half—the brand posts YouTube videos to its page along with the name of the one it is dedicated to.