H&M is taking on sportswear giants such as Nike and adidas with its new move. The retailer has teamed up with international tennis player Tomas Berdych, who is ranked 6th in the world, to “mark a new chapter in the relationship between sport and fashion.” The global sports star will wear the clothes of the brand on and off the court and will also work in a tie-up with the H&M design team, developing a unique tennis collection, which is to arrive in stores later this year.
Author: Anna Rudenko
Maison Lancôme teams up with Alber Elbaz, the head designer of fashion giant Lanvin, on a “deeply audacious” and “exceptional collaboration,” which is due to arrive in early summer, on June 15. So far, brands don’t say much about the upcoming make-up collection, but it’s clear that the new range will be very feminine since Lancôme celebrates “joyful femininity” with its products, and Elbaz’s “approach is naturally in tune” with the brand.
Google announces its new U.S. Doodle 4 Google competition for K-12 students. The company is inviting kids from all across the country to create their art pieces under the “My Best Day Ever…” theme. The winning doodle will get featured on the Google homepage for one day, and the young artist, who created it, will get a nice prize—a $30,000 college scholarship plus a $50,000 technology grant for his or her school.