PUMA has decided to find an answer to an eternal question many people would like to know—whether soccer fans love their team more than their wives and girlfriends. In collaboration with Droga5 and Bristol University researchers, the sports apparel brand did a study based on information from Newcastle United fans. Before the test began, the male fans had told researchers that their love to both their wives and their teams was equal.
Author: Anna Sanina
Domino’s Pizza, the world leading in pizza delivery has commenced a new crowdsourcing campaign in North America, asking consumers help design the Ultimate Delivery Vehicle. Earlier, the company invented various original methods of delivery including the Heatwave Bag, corrugated pizza box, magnetic car topper and Extreme Delivery.
Nike, which has always been motivating people to run through various activities including ‘Alice spots’ and ‘I would run to you’ video, launches the 2012 season of its We Run race series, which connects runners around the world. The forth We Run series offers almost 7 million Nike+ community members inspirational new technology and products.
Along with facilitating piracy within its search engine, Google announces the acquisition of all of John Wiley & Sons Inc.’s travel assets, including the Frommer’s brand. With the move Google will expand its local services and own about 350 travel guides and the Frommers.com travel-planning website.
Gap’s new global marketing campaign for this fall, Shine developed in partnership with Ogilvy, gains momentum. Gap rolls out its new fall collection called ‘Icon Redefined’ in a series of short films featuring different musicians and dancers who wear Gap’s iconic garments but with a modern twist and in rich color palette.