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Author: Anna Sanina

Google Launches Ramadan YouTube Channel and More

Apart from its love to art, Google is respectful to religious traditions. To help Muslims celebrate the holy month of Ramadan, Google has launched a dedicated YouTube channel on which millions of devotees can watch the Islamic prayers live from Mecca.

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Posted on 07/23/201208/13/2013 Social Media

Lanvin Celebrates Individuals in Its 2012 Fall/Winter Campaign

Lanvin goes real unveiling common people, rather than models in its fall and winter advertising campaign. Creative director of the French house Alber Elbaz has chosen women and men ranging in age from 18 to 80 to feature in a new photo series by photographer Steven Meisel in New York.

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Posted on 07/23/201207/30/2012 Advertising

IKEA’s 2013 Catalog Is Interactive, Developed by McCann

IKEA has released a teaser which shows that its 2013 catalog will be interactive. Users will be able to scan it with their tablet or smartphone and access films, interactive experience and photo galleries. This is the first time IKEA makes an AR app for use with its catalog, which will be explored by some 211 million consumers worldwide.

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Posted on 07/20/201207/30/2012 Social Media Technology

Malibu Kicks off Its Music Invasion Tour in the USA and Runs a TV Campaign in Great Britain

Celebrating summer, Pernod-Richard’s Malibu sets on the Malibu Music Invasion Tour on July 22. The tour will bring together popular DJs, bands and fans that also will be offered to try out tropical cocktails.

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Posted on 07/20/201207/30/2012 Advertising Marketing

Google and Tate Modern Invite Users to Contribute to Their Exquisite Online Forest

Google has partnered with Tate Modern London Gallery to create a new art experiment called This Exquisite Forest.

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Posted on 07/20/201207/28/2012 Social Media Technology

Stella McCartney Will Fund Saint Martins Students in Finance Need

Stella McCartney has announced she launches a scholarship for Central Saint Martins college students.

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Posted on 07/20/201208/13/2013 Sustainability

Doritos Offers Young People from Benelux to Skip or Trip

Doritos has created a new digital campaign that is set to pull out young people from the virtual world and bring them together on a party.

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Posted on 07/19/201207/30/2012 Marketing Social Media

Heinz Celebrates Summer Sauces with Spotify

Heinz, which is aimed to plant up to 57,000 trees through its ‘Join the Growing Movement’ U.S. campaign, has introduced Spotify’s ‘play’ button technology on its UK Facebook page, enabling Heinz Tomato Ketchup Facebook fans to listen to a song playlist.

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Posted on 07/19/201207/30/2012 Marketing Social Media

Kraft’s Cheese Brands Now Look Like Crayola Products

Kraft brands String Cheese and Polly-O String Cheese have partnered with Crayola to launch a back-to-school promotion which will run till October.

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Posted on 07/19/201207/30/2012 Design Social Media

Bulleit Bourbon Tells Consumers Its Long Story in a New Film

Diageo’s Bulleit Bourbon and Leo Burnett Sydney have created a 90-second cinematographic commercial called ‘It’s a Long Story’ to run during the screening of ‘The Dark Knight Rises’.

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Posted on 07/19/201201/30/2013 Advertising

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