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Author: Anna Sanina

Evian Wants Britain to Awaken the Sense of Wonder

To increase its online presence, Evian has launched a new global digital platform, www.evian-thesource.com that offers visitors exclusive content that is aimed to “awaken their sense of wonder.”

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Posted on 05/24/201205/24/2012 NewsSocial Media

Red Bull UK Is to Release a Limited Edition Can with a QR code

Red Bull UK launches a new limited edition can featuring the world-renowned stunt rider Travis Pastrana who earlier participated in the brand initiatives.

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Posted on 05/24/201205/24/2012 News

Coca-Cola Encouraging Americans to Vote for Their Favorite Park

Coca-Cola is rolling out its third annual ‘America Is Your Park’ campaign and inviting Americans to cast a ‘swing vote’ for their favorite park candidate online.

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Posted on 05/24/201208/13/2013 News

Tech Brands Make Top 3 in the Millward Brown’s 2012 BrandZ Top 100

Millward Brown research agency yesterday published its seventh 2012 BrandZ Top 100, the annual global brands ranking.

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Posted on 05/23/201205/23/2012 News

Microsoft’s Social Network So.cl Targets Young People

Several months ago Microsoft launched a beta version of a social networking site called So.cl. Now it’s available for all but mainly targets young audience. 

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Posted on 05/23/201205/23/2012 NewsSocial Media

P&G Helps Americans Find the Best Restrooms with the Improved SitOrSquat App for Its Charmin Brand

Charmin, the popular Procter & Gamble’s toilet paper brand has launched its new and improved SitOrSquat: Restroom Finder mobile application.

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Posted on 05/23/201205/23/2012 News

Coke Zero Has Unveiled the Battle for Everything Game

To support the upcoming movie Battleship, Coke Zero has rolled out a free online game called Battle for Everything. Initially, the movie was inspired by a game, so Coke used the idea to make a digital circle. 

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Posted on 05/23/201205/23/2012 NewsSocial Media

Pepsi Canada Brings Back Its Taste Challenge Campaign

PepsiCo Beverages Canada has returned the Pepsi Taste Challenge—a campaign that was first rolled out in 1976 as a strategic move in a continuous competition with Coca-Cola.

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Posted on 05/22/201205/22/2012 News

Shopify Has Researched How Pinterest Drives Sales

Shopify, one of the most popular platforms that supplies the e-commerce tools to 25,000 online stores, has conducted a research to unveil the most commercially-driven social platform. The research showed that Pinterest users not only buy the products they pin, but spend more on average than Facebook users. Pinterest is now the third biggest social platform after Facebook and Twitter.

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Posted on 05/22/201205/22/2012 News

Red Bull’s Beat Suite Tweets App Transforms Written Phrases into Music

Red Bull together with agency Tequila Sydney has launched an interesting project called Beat Suite Tweets. A special online program analyzes the sentiment of your tweets and produces an appropriate sound bite suggesting different styles and instruments. Created mini soundclips can be shared in social media.

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Posted on 05/22/201205/22/2012 News

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