To increase its online presence, Evian has launched a new global digital platform, www.evian-thesource.com that offers visitors exclusive content that is aimed to “awaken their sense of wonder.”

The site features light easy-to-navigate design and social media buttons that will push users to share the content in the networks. Now, the website features the ‘amazing’ videos as well as the campaign’s trailer, directed by Ramon Ayala, bears the idea of living young and perceiving each moment of life as wonderful.

“Quiver with excitement, understand, learn, let yourself be surprised by an idea, a glance, a work of art, a story, shift perspectives, redefine your outlook. Open up, feel the world’s pulse beating, strive for more, discover yourself and everything else, make room for the energy of life,” says Evian. “Last but not least: share. Share the true essence of existence, the meaning of each moment, the music of the people who set the tempo of our emotions, what we care about, what makes us happy”.

The Source platform is a significant part of Danone Water’s campaign for Evian in the UK where the brand is currently being promoted outdoors. Evian wants to create more online buzz and enhance its image as of a healthy, positive and creative lifestyle brand. In January, the brand gave Londoners the chance to ‘visit the Alps’. This summer Evian will also brings back tennis star and Evian ambassador Maria Sharapova who will appear in outdoor ads promoting Wimbledon and Evian as its official sponsor.