Volvo Has Signed Jeremy Lin to Promote Its Cars Volvo USA has teamed up with Jeremy Lin, the US basketball star to promote its vehicles to a younger audience in several international markets. Continue reading →
Nestlé Health Science Has Published a Nutrition Guide for Oncology Patients Nestlé’s subdivision Health Science has unveiled a nutrition guide for people undergoing cancer treatment in Spain. Continue reading →
Diesel and Ducati Celebrate the new Monster 1100EVO with a Capsule Collection Diesel has extended its partnership with Ducati that launched in 2011 with the sponsorship of the Ducati Team in MotoGP. This year, the iconic apparel brand introduces the Monster Diesel capsule collection. Continue reading →
British Airways Is Ready for the Olympics 2012 British Airways, the official airline partner of the London 2012 Olympic Games and Paralympic Games, has announced it is ready for the 2012 Olympics in London. To prove its readiness, the company has launched a video spot called ‘The Race’. Continue reading →
Team Hyundai Will Interact with Fans of UEFA EURO 2012 Being the UEFA EURO 2012 top partner, Hyundai Motor Company has announced its own Team Hyundai. The team gathers five of the best international players in Europe to act as the brand’s ambassadors in Hyundai’s communications activities during the 2012 biggest football tournament. Continue reading →
L’Oréal Supports the Ban of the Tests on Animals L’Oréal has unveiled its plans to fight against the testing on animals and teamed up with the US Environmental Protection Agency (EPA). Continue reading →
H&M Conscious Offers Sustainable Spring for Everyone The retailer has announced the launch of its sustainable Spring collection for both the red carpet and everyday life. With the Conscious initiative, H&M wants to increase the use of organic cotton and other more sustainable materials. Last year’s Conscious Fall collection was dedicated to folklore. Continue reading →
Doritos Jacked Chips Debuting at the SXSW Music Festival PepsiCo’s Doritos has started to promote its new Jacked tortilla chips. Doritos calls it their “biggest innovation ever.” The product debuted at the South by Southwest (SXSW) Music Conference and Festival in Austin, Texas with the introduction of a giant vending machine during a dedicated party on March 15. Continue reading →
Friskies Has Launched the ‘You vs. Cat’ Game for People to Compete with their Cats Friskies, the brand known for inventing a cat gaming category, introduces the first duel-species tablet game called ‘You vs. Cat’ for iPad. The duel-species concept means that the game is designed for two players—a human and a cat. Continue reading →
Nokia Will Launch Its Windows 8 Tablet Nokia is currently developing a tablet which will be launched later this year. The Nokia’s device based on the upcoming Windows 8 will compete with iPad and other tablets. Continue reading →