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Author: Anna Sanina

Evian Bringing Londoners to the Alps

Evian has launched an original campaign to bring an Alpine experience to consumers in London. The interactive project is taking place on London’s South Bank.

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Posted on 01/12/201201/12/2012 News

McDonald’s Giving Away 9m Books with Happy Meals

McDonald’s yesterday launched an initiative that encourages children to read books. The fast food chain is to hand out nine million books by Michael Morpurgo, author of the smash hit children’s novel War Horse, with its Happy Meals.

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Posted on 01/12/201201/12/2012 News

Fabergé Getting Ready for ‘The Big Egg Hunt’

Fabergé, the iconic jeweled eggs producer launches an Easter promotion called ‘The Fabergé Big Egg Hunt’ in London on February 12. Entrants will have the 40 days and nights of Lent—starting on Shrove Tuesday to hunt down as many eggs as possible.

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Posted on 01/11/201201/12/2012 News

BMW Will Provide Americans with ‘the Ultimate Driving Machine’

Not only BMW signs American artists to create miniatures of its race cars, the automaker rolls out a nationwide advertising campaign on Saturday, January 14, which is aimed to emphasize its image as ‘the ultimate driving machine’. The campaign supports the introduction of BWS’S 14 new models in the United States this year.

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Posted on 01/11/201201/11/2012 News

LG Presents the Smart Manager Fridge

LG, one of the top 20 Greenpeace’s Greenest Brands 2011, has unveiled its Smart Manager fridge at an electronics show in Las Vegas. The wonder fridge is called «your own Nigella Lawson» and can help you do your shopping, turn on the oven and even keep you on diet.

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Posted on 01/11/201201/11/2012 News

Red Bull Music Academy 2012 Will Hit New York City

The next Red Bull Music Academy 2012 will be held in New York City. The famous Academy has travelled around the world, with previous stops including Berlin, Toronto, London, Madrid, Melbourne, and Cape Town. Founded in 1998, this international workshop changes the host city annually.

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Posted on 01/11/201201/11/2012 News

Yahoo! and Tom Hanks Present the ‘Electric City’

After announcing a partnership with Sundance film festival, Yahoo! didn’t hesitate to unveil its other cinematographic project. In collaboration with Playtone and Reliance Entertainment, the digital media company will bring Tom Hanks‘ multi-dimensional animated series ‘Electric City’ to Yahoo! this year.

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Posted on 01/10/201201/10/2012 News

Nestlé Purina Has Launched the Pet Slim Down Program

Nestlé, the company that has made health its central marketing point and thus became one of the most meaningful brands 2011, has launched an original weight loss program in the United States to help people get rid of excess pounds with help of their four-legged pets.

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Posted on 01/10/201201/10/2012 News

AXE Presents Anarchy for Women

AXE follows the introduction of its ‘Anarchy’ body spray for men with a special limited-edition women line which has the same title.

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Posted on 01/10/201201/10/2012 NewsSocial Media

BMW’S DesignworksUSA Unveils a Series of Innovative Gaming Peripherals

BMW Group’s subsidiary DesignworksUSA has teamed up with Thermaltake to develop a design concept for an innovative series of gaming accessories. The first product, the Level 10 M Mouse, will be launched in spring 2012. 

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Posted on 01/10/201201/10/2012 News

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