Author: Anna Sanina

Twitter Stories Show How 140 Characters Can Change Lives

Twitter has launched Twitter Stories, a new entertaining and marketing initiative that explores the ways people use Twitter. The social media company follows its last year’s Twitter Tales success. While ‘Tales’ was an effort to present «a series of quirky and inspiring articles» based on users’ answers to the question, ‘How do you use Twitter?’, this years Stories tells how Twitter has helped people to overcome problems or gain success. 

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Kohl’s Has Launched the ‘Love to Give, Happy to Save’ Facebook Contest

Kohl’s Department Stores has launched the ‘Love to Give, Happy to Save’ Facebook contest. The contest’s aim is to inspire people to share their stories of giving and let them decide how to allocate half a million dollars from Kohl’s to Feeding America, an organization dedicated to fighting hunger in America through a national network of food banks and Toys for Tots, a program through which  new, unwrapped toys are collected and given as Christmas gifts to children in need.

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Nike’s ‘Lunar Runs’ Encourage Chinese to Run at Night

Nike has rolled out a new ad campaign in China that  calls on people to run, even at night. Nikes effort to challenge Chinese, especially from big cities, to put on running shoes is reinforced with a new web video featuring runners who talk about why they run. A highlight of the video is the story of Salad, a stressed-out 25-year-old office worker who lives in noisy Shanghai and decides to run at night. 

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