To inspire international creative community, Stolichnaya Premium vodka has rolled out an online project at www.ORGNL.TV. The brand has been playing off the idea of ‘being original’ in its previous campaigns including the search for the most original Britains and the spring digital initiative too. This is a hub showcasing the creative process of noted art, music, and fashion experts and offering people to upload their own videos to the website to share their own creativity with others.