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Author: Kate Belan

Сoca-Cola UK Is Generating Pre-Christmas Buzz in Social Media ahead of the «Holidays Are Coming» Campaign on TV

Long before the Christmas Eve, the »happiest» soda brand is launching its traditional integrated campaign «Holidays Are Coming» across different media in the UK.

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Posted on 11/08/201211/08/2012 AdvertisingSocial Media

Xbox360’s Halo 4 Glyph «Has Invaded» the London Night Sky with the Help of AKQA

Even those Londoners who are absolutely indifferent to games in general and newly released Xbox360’s «Halo 4″ in particular, couldn’t have missed a spectacular aerial lighting performance, which the game publisher organised yesterday to celebrate the launch of the next blockbuster installment in the UK.

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Posted on 11/07/201211/07/2012 MarketingTechnology

MINI Attempts to Set the Guinness World Record for the Longest Wishlist to Santa Claus

This November, MINI continues its last year’s experience of traveling by car to the House of Santa Claus to Rovaniemi located at the Arctic Circle.

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Posted on 11/07/201208/06/2013 Advertising

Windows 8 «Live Tiles» Experiment Scares Strangers in Downtown Oslo to Introduce a New OS’s feature Online

To promote a newly released latest Microsoft’s OS Windows 8 and its Live Tile features, the Norwegian office of the company in collaboration with ad agency McCann Oslo have created a rather shocking experience called the ‘Live Tile Experiment’ —taking place right on the street in downtown Oslo.

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Posted on 11/07/201201/30/2013 AdvertisingMarketing

BrandOpus Helps Twinings Reorganise the Infusions Portfolio

BrandOpus, an award-winning package design agency and a long-term partner of Twinings, has helped the latter to further succeed in the fast-growing fruit and herb tea category with the relaunch of their Infusions portfolio.

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Posted on 11/06/201205/16/2013 News

Jack Daniel’s Sinatra Select Celebrates Fifty-year Friendship of a Great Singer Who Lived Life His Way and an Iconic Whiskey Brand

Brown-Forman is to unveil a new ultra-premium selection—Jack Daniel’s Sinatra Select, a special edition whiskey crafted to honor Frank Sinatra’s fifty-year friendship with the brand, to be both a classic expression of style and a homage to the legendary singer.

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Posted on 11/06/201211/06/2012 Design

MINIspace.com Announces the «Find Your City’s Pulse» Design Competition

MINIspace.com, an online initiative for creative urbanites launched by BMW’s MINI, introduces its latest design competition for those who can capture the spirit of their cities in a photo, collage —any visual artwork —and win some valuable prizes.

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Posted on 11/06/201208/06/2013 Design

Diageo and Porsche Design Studio Remind Affluent Consumers of The Latest Collaboration for JOHNNIE WALKER® BLUE LABEL

Two iconic brands standing for perfect quality and craftsmanship, have created a short documentary devoted to their latest collaboration: limited-edition JOHNNIE WALKER® BLUE LABEL and a custom-crafted Private Bar by Porsche Design Studio.

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Posted on 11/06/201211/05/2013 Design

JDO Designs a Winter Variant for Heineken’s Zlatopramen

JDO Brand Design & Innovation has partnered with Heineken to create a new line extension to Zlatopramen in the Czech Republic.

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Posted on 11/05/201205/16/2013 News

Reach Repositions the Sunblest Bakery Brand as «lighthearted» in Nothern Ireland

Brand consultancy Reach has repositioned the Sunblest brand for client Allied Bakeries. This involves 3 products: pancakes, bread and veda.

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Posted on 11/05/201205/16/2013 News

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