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Author: Kate Belan

P&G Celebrates Its 175-year History and Looks Back at the ‘Birth’ of Tide

On 31 october 1837, two UK immigrants, a candlemaker William Procter and a soapmaker James Gamble, who seemed to be not very successful in their home country, founded a new business in Cincinnati, USA, and called it Procter and Gamble. 

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Posted on 11/02/201205/16/2013 Marketing

Nissan Highlights New Features of the 2013 Sentra in a Humorous and Romantic Manner —through Online Short Videos

To showcase some of the most innovative new features of the all-new 2013 Sentra, Nissan in collaboration with TBWA\Chiat\ Day LA has launched a series of six online videos observing the humorously, jumbled courtship and romance of two characters known as Jeff and Felicia.

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Posted on 11/02/201205/16/2013 Advertising

Unilever Launches Live Experiment in Twelve UK Families to Prove That Sustainable Living Costs Less Than We May Think

Today Unilever UK has announced a new very unusual initiative — a live social experiment which will involve 12 families across the country who are to prove that environmentally-conscious lifestyle don’t cost more, as 68% of adult consumers think*.

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Posted on 11/01/201208/13/2013 Sustainability

Samsung UK Shows All 143 David Baileys in a New TV Commercial

As reported earlier, Samsung Electronics has recently launched a new integrated campaign in the UK to promote its NX smart camera backed by the British photographer David Bailey.

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Posted on 10/31/201210/31/2012 Advertising

Russian Mail.Ru Group Is Expanding to the International Markets with a New Name — My.com

Yesterday in Moscow, Mail.Ru Group, the biggest Russia’s internet investment company, previously known as Digital Sky Technologies, announced some major updates to the company’s services, launch of some new products, and, more importantly, expansion to the international markets under a new brand name — My.com.

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Posted on 10/31/201210/31/2012 Marketing

Lexus Stands For Hybrid Art in Russia

Toyota Corporation’s luxury car brand Lexus for the third year since 2010 has sponsored a series of art events in Moscow as part of a Russian-only branded project Lexus Hybrid Art. 

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Posted on 10/30/201201/29/2013 News

Pearlfisher Сreates New Package Design for Simply Sausages

Pearlfisher has created the new identity and designed the packaging and tone of voice for Simply Sausages from Cranswick. 

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Posted on 10/29/201205/16/2013 Design

Red Bull Flugtag Comes From Singapore to Miami This Saturday

Following a record-breaking space jump earlier this month, Red Bull is getting ready for another high-flying extreme sports event — the weirdest-ever airshow Red Bull Flugtag, which the brand has been holding since 1992. For the third year in a row, the event is to take place in Miami, USA, this Saturday, November 3, 2012. 

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Posted on 10/29/201201/29/2013 Marketing

Stoli Vodka Mixes Drinks in Zero Gravity Conditions to Promote its New Orgnl.tv Project

To promote its newly launched online destination for creatives, Orgnl.tv, Stoli Vodka in collaboration with New York-based digital agency Rokkan earlier this month created a mesmerizing short stunt about .. the free falling and flying drops of vodka.

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Posted on 10/29/201201/29/2013 Advertising

Dew Gibbons Redesigns P&G’s Bold 2 in 1

Dew Gibbons has redesigned the packaging for P&G’s UK laundry brand, Bold 2in1 across 5 variants. 

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Posted on 10/26/201205/16/2013 News

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