Unilever is making significant investment in its brands in Russia, with a major revamp of its Baltimor ketchup range. Russia is the second biggest ketchup market in the world—consumption per head is six times bigger than the world average and double the consumption of the USA—and Unilever leads the market with its two ketchup brands, Baltimor and Calvé. The brand overhaul has been carried out by the Dutch (Hilversum, NL) and UK offices of brand development agency Anthem Worldwide, part of Schawk, Inc.
Author: Kate Belan
With 951 entries from over 50 countries, this year’s Pentawards competition, the only international one exclusively dedicated to packaging design, has been tough, experts say. We asked Graham Shearsby, Group Creative Director at Design Bridge, award-winning agency which has scooped 4 Pentawards this year, about the award’s retrospective, criteria and the trends, driving the UK package design industry today.
Cobra Beer, traditional Indian beer brand, is launching a full brand redesign this month to emphasise both Cobra’s premium positioning and world beer credentials, whilst retaining its heritage. The redesign includes an updated Cobra brand identity and new primary and secondary packaging designed by brand and product design consultancy Echo.
Have your say, share your thoughts with other readers
Lor Gold, who was recently appointed to Global Chief Creative Officer at Schawk, Inc., took a few moments out of his busy travel schedule to answer a number of questions about his background, Schawk’s profile today and where he wants to guide the company, plus the branded marketplace today.
London-based brand and design consultants wonderlandWPA in collaboration with a new venture Story Brands Ltd. have developed branding for Story, a new soft drink brand exclusive to bars, restaurants and hotels, aimed at sophisticated consumers who want to have a good night out without drinking alcohol.