As a part of our research on the UK-Russia collaboration in the area of brand and design, we at Popsop have decided to interview the top-notch UK brand industry stalwarts well-known in Russia for their branding work done for the local clients.

Without a doubt, FITCH heads the creative ‘list’ of pioneers who dared to enter the Russian market and make a difference on it, literally, by changing the perception of branding as a key value for some biggest (and the most successful in their segment) Russian businesses to date.

We had a pleasure to ask Elena Chuvakhina, the Head of Business Development, Russia at FITCH about how the company’s ‘success story’ in Russia began and what their future expectations on working in Russia are.

International beer brands Heineken and Amstel have been launched in a new four-litre PET keg with an integral tap supplied by APPE.  The new “Tapje” keg is a small draft-beer system, which consumers can use at home.  It offers an innovative cost-effective alternative to the traditional crate of beer, with greater flexibility for consumers. It has been launched in the Netherlands prior to introduction into other markets.

A successful story of Russian-British collaboration in the area of design goes back to late 1990-s — early 2000-s, when such Russian brands (now among the most valued domestic ones, by the way) as Russian Standard Vodka (1998, Identica) and MTS (2006, Wolff Olins) were designed. That was the crucial moment, when the biggest Russian business entities from various industry sectors realised the power and value of the design and branding ‘made in Britain’.