Author: Kate Belan

Peter Knapp, Executive Creative Director, Europe and Middle East, Landor Associates: ‘I think it’s a shame that the UK government hasn’t fully realised what a powerful export British creativity actually is’


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Over the past few years, we’ve seen the Russian business grow bigger, demonstrating interest in overseas expertise in nearly every aspect of economy and public life. Brand and design area has been no exception. When it comes to branding, major Russian companies are more likely to entrust their branding budgets to the UK design experts. Think, for instance, of the latest collaboration between M.video and CampbellRigg who have unveiled the new retail design concept for its stores in Moscow this week. While the UK’s creative services become more popular in Russia, the number of international projects of such kind is growing each year.

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