‘Creating a More Delicious World’—surprisingly, it’s not a tagline of a new advertising campaign, but a title of the corporate responsibility report Kraft Foods presented on May 23. Aside from outlining the progress made by Kraft Foods and Cadbury brands in 2010, the report is dedicated to showcasing the company’s commitment towards securing better and cleaner future, creating delicious and healthy food products and providing fair treatment to its personnel and associates.