adidas introduces a new cross-platform campaign targeting next-generation cricketers under the tagline ‘Bring It on’. And who can appeal to the athletes better than the athletes do? That’s why adidas has rolled out a campaign featuring modern-day cricket stars like Sachin Tendulkar, Virender Sehwag, Kieron Pollard, Lasith Mallinga and Dwayne Bravo seeking to inspire up-and-coming sportsmen take their first steps in the sport.
Author: Inna Krivoruchko
On March 2, Apple unveiled the second version of its tablet—iPad 2. The most important developments that inspired the technological giant to roll out the second installment of the device are new design, two cameras and faster performance.
Speaking in a nutshell, there are two important things to know about Apple’s iPads. First, the new iPad 2 is 33% thinner, 15% lighter and considerably faster than its predecessor. And let’s not forget that its predecessor, iPad v.1.0, according to Mr. Jobs, is ‘the most successful consumer product ever launched’ given the sales statistics: it earned Apple about 9.5 billiard dollars in the first 9 months after being introduced in April 2010.
Today General Mills, one of the world’s biggest food brands, announced the huge success of its G-WIN Innovation Portal. This web destination was launched back in 2009 with the aim to help the food producer establish close collaboration with inventors to find fresh and sustainable ideas. General Mills were looking for the solutions on the issues such as «product, package and processing technologies that are applicable to the company’s categories or brands, uniquely meet an unmet consumer need, have been proven technically feasible and can be applied quickly, or are potentially game-changing for the food industry».
Kraft continues to pursue bold tactics for its marketing campaigns. A week ago we reported about its polirizing campaign for Miracle Whip that encouraged each consumer to have their say on why they love or hate the product, and now Kraft’s advertising department introduces a new campaign for Kraft’s Athenos product lineup—even more shocking and controversial and targeting American females in their twenties.