On February 11, Nestlé announced the opening of nominations for its 2012 Prize in Creating Shared Value. The official announcement was made at the International Food Policy Research Institute (IFPRI) global conference in Delhi, India. This prize was organized back in 2009 in an effort to celebrate the most innovative projects that offer feasible solutions related to the number of agricultural issues of the developing countries on the basis of sustainable development principles. Such issues include access to, or management of, water, improving the lives of farmers and rural communities, or providing better nourishment to communities suffering from nutritional deficiencies.

Some brands win the customer with loud advertising on TV, some prefer Facebook and Twitter, yet some brands choose Guinnes World Records book as the primary media for their new marketing campaign.

Mitsubishi Motors North America are proud to announce that Outlander (SUV) and Outlander Sport (CUV) models have become the most awarded family of all-wheel drive vehicles by breaking five Guinness World Records within a 24-hour period.

While the Mercedes Benz-sponsored Fashion week in New York is in high gear, Mercedes Benz along with its partner WGSN, a leading online fashion trend-analysis and research service, present ‘What Drives Luxury’—a comprehensive intelligence report aimed at exploring the after-crisis market and analysing any changes in the behaviour of luxury segment consumer.  To provide the double-sided outlook on the object, the report contains two separate polls with Mercedes-Benz customers and fashion industry professionals.