While an ITC support cane capable of measuring pulse and blood pressure that won the first prize of the Fujitsu Design Award 2011 is still a futuristic device that is unlikely to enter mass market in the near future, the latest enhancements to Ford’s Sync technology designed to report health-related information may become reality in a year or two, Ford assures. The automaker is currently in the process of development of mobile gadgets to allow measuring the health metrics that are vital for the drivers diagnosed with diabetes and other chronic diseases.
Author: Inna Krivoruchko
We often talk about the ‘face of the brand’, but what about the idea brands have bodies as well? Someone has finally taken a daring attempt to visualize brands and present them as living creatures with faces, bodies and even tails. We’re speaking about the newly-launched online project www.brandtoys.com, where the formidable brands come to life as funny toys.
Following the notorious Pepsi Throwback, 7UP, a beverage globally known as the Uncola, pays homage to its 40-year heritage by introducing the classic taste in retro package. However, instead of hiring professional designers or retrieving the package from the corporate archives, 7UP chose to task the finalists of ‘Celebrity Apprentice’ TV series with creating a vintage package for the iconic beverage.