Wrigley’s Starburst known for its contradictive essence (though being a solid product, it is juicy like a liquid), kicks off a new campaign to get the target audience (young Americans) share their inner contradictions that make them unique.
Author: Inna Krivoruchko
Following Burger King and other food service industry rivals, McDonald’s is getting a makeover for the first time in its 56-year history with the aim to get a contemporary look and lure in customers of more age categories, USAToday reports. The results of McMakeover can already be seen in several brand’s locations in Tampa, Florida. However, this is just a small piece of $1 billion-plus plan McDonald’s has in mind as it intends to renovate 14,000 restaurants across the United States by 2015.
Guitar Center, one of the biggest stores specializing in music gear sales, has teamed up with Apple to run series of public workshops entitled ‘Recording Made Easy’. As said in the tagline, the purpose of the free workshops series is to familiarize general public with functionality of Garage Band software developed by Apple.
For a brand like Puma, surviving and getting its second wind in a crowded market among such strong competitors as Nike and Adidas might mean actually thinking outside the market, i.e. turning from a sports sector with its tough competition to a more tolerant lifestyle clothing and apparel market. This idea was first discussed in Bloomberg Businessweek article dedicated to the dynamics of Puma sales over the last ten years.