BrandToys.com—Turning Brands into Toys

We often talk about the ‘face of the brand’, but what about the idea brands have bodies as well? Someone has finally taken a daring attempt to visualize brands and present them as living creatures with faces, bodies and even tails. We’re speaking about the newly-launched online project www.brandtoys.com, where the formidable brands come to life as funny toys.

Who could imagine Coca-Cola as a red gorilla, or BMW as a smiling boy dressed up for the Love Parade? This is what the brands look like on brandtoys.com, however, the visualization for each brand does not come up randomly. The body and head shapes as well as facial expression of the brand toys are selected based on key metrics sourced from BrandZ study by Millward Brown, as well as findings of the Social Mention, a social media search engine, designed to analyze the buzz brands generate online and measure the overall public sentiment of the brand.

Image: www.brandtoys.com. Click to enlarge

According to creativereview.co.uk, the website was created by JWT London, (that’s why JWT logo is etched on the feet of each toy). Guy Murphy, a worldwide planning director and Graham Wood, a creative director at JWT, are the fathers of the project.

Speaking of the functionality, there are 3,000 brands currently available for visualization in the website database. Users may create their own Brand Toy characters, post them to their social network accounts and even resinprint their Toy in 3-D. More than that, users may compare between different brands or measure and compare performance and brand sentiments of the same brand in different national markets.

So, we took a risk to bring to life several world-wide brands, and this is what we got:

Image: www.brandtoys.com. Starbucks