Author: Inna Krivoruchko

Hennessy Launches Two Limited Editions in January

Beginning of 2011 turns out to be a hot time for Hennessy. This luxury cognac brand celebrates the start of the new year by launching two limited edition products.

It’s become a tradition for Hennessy to present XO limited edition at the beginning of each year since 2007. So, the fourth addition to the XO collection is called Odyssey XO. This is a unique blend created especially for this occasion, not just a classic Hennessy XO taste in a designer bottle. As for the bottle design, it was created by a multi-disciplinary artist and designer Arik Levy who took inspiration from the rock formations which represent one of the basic objects in his work.

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Steve Jobs Takes Medical Leave, Tim Cook to Take Over

Today, January 18, Apple‘s CEO Steve Jobs announced he is taking a medical leave without specifying its precise duration. In his absence, Tim Cook, the current COO of the company, will be responsible for the day-to-day operations, although, in an e-mail to staff, sent the day before, Jobs asserted that he would ‘continue as CEO and be involved in major strategic decisions for the company’.

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Microsoft Precongratulates Movie Stars of Tomorrow through the New Series of Golden Globe Ads

During this year’s Golden Globe awards ceremony, America’s technology giant and sponsor of the Golden Globe event Microsoft introduced new series of commercials under a new tagline: ‘Be What’s Next’. As a long-time sponsor of the event, Microsoft had ability to bring its ads to the viewers during the broadcast. But what’s special about this year’s ad series is that the newly-unveiled spots directly reference the context of the Globes by showcasing future actors who talk about their commitment to their dream of pursuing the career of an actor.

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P&G is Hiring Male Celebrity Sportsmen from Both Sides of Atlantic to Promote Gillette Fusion ProGlide

Gillette, a brand owned by P&G, is taking the next step in its promotional campaign for its products, namely Fusion ProGlide. After the series of TV commericals starring Thierry Henry and Roger Federer that brought even more success to both the athletes and the brand, Gillette unveils the next series of its ads starring male celebrities.

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Sneaker Freaker Partners with Puma to Present the Сlyde Book

At the end of 2010, Sneaker Freaker, a US-based magazine for the fans and professionals of sportswear, joined its efforts with Puma in paying tribute to the legends of the past. On December 10, the brands officially presented a unique hardcover dubbed The Clyde Book paying homage to perhaps one of the most iconic creations of Puma of all times—the Clyde sneakers.

The mission of the book is to demonstrate how a pair of sportshoes outgrows its original designation to become an iconic attribute of the epoch and the generation. The book proves that shoes may have a long and rich history and leave their mark not only on the ground of the city streets, but in the national culture as well.

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