Bacardi and Live Nation Entertainment, Inc., the world’s leading live entertainment and eCommerce company, announced an innovative, multi-platform marketing campaign kicking off this summer titled, ‘Best Shared Live.’
Taking the ‘Bacardi Together’ campaign to new heights, the ‘Best Shared Live’ program creates dynamic opportunities designed to bring people together to celebrate live music, friends and legendary cocktails. It will leverage Live Nation Entertainment’s marketing distribution platforms including digital, mobile and social media properties (Ticketmaster.com and LiveNation.com) to reach millions of fans as they plan their summer concert experiences.
Targeting twenty-something consumers who enjoy nightlife and music, the ‘Best Shared Live’ encompasses a robust array of elements featuring both promotional assets and digital media, including:
—Live Nation Entertainment Concert Cash: Bacardi products will feature download codes for Live Nation Entertainment Concert Cash, redeemable on LiveNation.com’s Bacardi-branded landing page for tickets and artist merchandise.
—Best Shared Live Sweepstakes: Fans may also enter the Best Shared Live Sweepstakes, which supports the ad platform and reinforces the Bacardi brand message of bringing people together, in this case, through live music. The grand prize winner will win four tickets to the Live Nation Entertainment concert of his/her choice anywhere in the U.S., plus airfare and hotel accommodations.
—Branded Concert Guide: Live Nation Entertainment will create a Bacardi branded summer concert guide, a custom content platform with unique videos highlighting some of the hottest artists on tour this summer.
—Custom Facebook Module on LiveNation.com and Ticketmaster.com: Live Nation Entertainment will position Bacardi as a brand that brings music fans ‘together’ within the social media environment through a bilateral Facebook application on LiveNation.com and Ticketmaster.com, which will allow fans to let their friends know which concerts they are planning to attend.
—Mobile Web Platform: Live Nation Entertainment will also integrate Bacardi into its mobile advertising platform, providing the brand with an even deeper connection to fans whenever they seek music information.