On September 15, Bacardi will start selling its recently introduced Bacardi OakHeart spiced rum in the USA. The launch of the new product will be accompanied by ‘Bacardi OakHeart Challenge’, a promotional program that features a series of nationwide events.

The ‘OakHeart Challenge’ aims to promote the spirit of the spiced rum, which is strong, adventurous and authentic, by encouraging fans to collectively try it neat, over ice or with cola. Bacardi is going to bring together more than 25,000 consumers to experience the drink on the same day, at the same time, in bars across the USA.

An interactive map displaying participating venues can be found on the campaign’s Facebook page.

«Bacardi OakHeart is a spiced rum backed by the credentials of a family and a brand that created modern rum in 1862,» said Toby Whitmoyer, Vice President and Brand Managing Director, rums category, Bacardi U.S.A., Inc. «Bacardi OakHeart was created to bring together a new generation of rum drinkers (21+)—a generation that lives for freedom and spontaneity. We have high expectations for the nationwide Bacardi ‘OakHeart Challenge’ on September 15 and are confident consumers will enjoy this amazing spirit and make OakHeart their new spiced rum of choice.»

Bacardi OakHeart is created with the finest amber Bacardi rums mellowed in charred American white oak barrels for 1—3 years.  Spices such as maple, cinnamon, nutmeg, honey, and vanilla are added, which results in a bold, spiced rum with a hint of smokiness. Bacardi OakHeart is available nationwide at a suggested retail price ranging from $12.99 to $15.99 for a 750-ml bottle.