Bacardi Limited launches an international free prize draw competition to meet its Global Social Responsibility Ambassador Rafael ‘Rafa’ Nadal as part of the award-winning ‘Champions Drink Responsibly’ social responsibility campaign. Starting November 11, legal drinking age consumers and fans from around the world will get the opportunity to ‘Ace Rafa’ in an online virtual reality video game created by Bacardi Limited.
Photo: www.facebook.com/championsdrinkresponsibly
Fans who successfully ‘ace’ the ten-time Grand Slam winner in the game will go into a free prize draw to win a spot in the Grand Final. The lucky finalists will get to meet Rafa Nadal face-to-face in Mallorca, Spain, in 2012 for the chance to try and ‘ace’ him in-person. Legal drinking age consumers can enter the competition via the ‘Champions Drink Responsibly’ Facebook page, where they will face Rafa by using the RoboServ 3000—a state-of-the-art 12-foot tall tennis-serving robot.
The imagery in the game was shot on location in Rafa’s hometown of Manacor in Mallorca, Spain, where the tennis champion also trains. Unlike most console and online games, ‘Ace Rafa’ features a real version of Rafael Nadal rather than a computer-generated version of the tennis great. The game is brought to life as Rafa reacts to each serve as though he was playing an actual game of tennis against another person.
“We are really excited to launch this interactive game as part of our ‘Champions Drink Responsibly’ program. We are serving up to fans a truly unique opportunity to compete online against one of the world’s leading tennis champions and some very lucky people will even meet Rafa in-person,” said Bacardi Limited President and CEO Séamus McBride. “The ‘Ace Rafa’ promotion is all about connecting with consumers in a dynamic and engaging way to reinforce the important message of responsible drinking.”
The ‘Champions Drink Responsibly’ campaign was first introduced by family-owned Bacardi Limited in April 2008 featuring seven-time Formula 1™ World Champion Michael Schumacher with the message ‘Drinking and Driving Don’t Mix.’ The campaign is rooted in the strong heritage and commitment of Bacardi Limited to promote responsible drinking. The Company launched its first social responsibility advertising campaign in Mexico in the 1930s when it pioneered the idea of responsible drinking with the slogan of ‘Bacardi wishes to sell, but it does not want the money you should use to buy bread.’