Coinciding the with the yearlong celebration of BACARDi’s 150th anniversary, the company is releasing a limited-edition festive heritage gift pack, which recreates one of the earliest BACARDÍ Superior bottle designs and labels (shown in a short spot below).

This replica bottle is also featured in the 150th anniversary advertising campaign, which soon is to break on TV in the US.

Photo: BACARDI Rum gift pack 2012 for the US market

Photo: BACARDI oldest holiday advert, 1930s

Photo: BACARDI holiday advert, 1950s

In Canada, consumers will be able to enjoy new BACARDÍ 150th anniversary graphic tins. Each, uniquely decorated with a selection of vibrant historical advertising imagery or iconic BACARDÍ bat logos, holds a bottle of BACARDÍ Superior rum. Tin is gift with purchase of BACARDÍ 750-ml, while supplies last. These limited-edition bottles will be available in the US and Canada only at $19.99 for a bottle.

Other Bacardi Limited’s brands will release their own festive gift packs 2012, depending on the market: DEWAR’S in the US, China and Global Travel Retail, premium vodka GREY GOOSE in the UK and Brazil, MARTINI in France, Russia and Eastern Europe, BOMBAY SAPPHIRE in Global Travel Retail.