Barbra joined as of February 13th from Blue Marlin, where she was Insights and Planning Director leading the planning team in London and consulting into the New York team. Previous to this she held roles at Ziggurat as a Brand Planner and Design Bridge as a Brand Strategist.

Photo: Barbra Wright, Director of Consumer Brand Identity and Packaging at Dragon Rouge London

In a career that spans over 12 years Barbra brings a wealth of experience working on strategic and brand projects with clients including PepsiCo, Colgate, Nestlé Rowntree, Sainsbury’s, Shell, Danone, Unilever, Heinz, GSK and Vodafone. She brings to Dragon Rouge her individual style of brand planning, which uses both creative and psychological approaches. She has a passion for working with people who spark creative genius and strives to find the gems that give life to compelling brand design and communication.

Barbra began her career in Botswana as a freelance artist; illustrator and photographer so will also share her love of art and photography with colleagues and clients alike.

Barbra said about her appointment: “My work with great people, agencies and clients has happened in tandem with an adventurous life bookmarked with heart and mind expanding chapters. The richness of these experiences brings both inspiration and clarity to the work that I do and I look forward to sharing this with the bright herd at Dragon Rouge as we write more chapters worth reading.”