‘Born to See Gaga Contest’ organised by Belvedere Vodka for U.S.  and U.K. residents on Facebook is now closed, which means two lucky winners (and their 2 fellows) have been selected to get free VIP tickets and fly to London to see live stage performance by Lady Gaga in anticipation of her new album ‘Born This Way’. The event will be held May 12 in Annabel’s club in London, which is known as a venue for exclusive hangouts.

Which means the contest winners are now about to go on ULTIMATE VIP trip, including 2 VIP tickets to the event, air travel, hotel accommodation and more, all sponsored by the vodka brand. However, the heart of the contest is Lady Gaga’s live performance to be held tomorrow in London-based Annabel’s club. According to the official press announcement made by Belvedere vodka, «the highly intimate late night performance… will be an acoustic performance for 160 A List celebrities and VIP’s.»

‘Born This Way’ album will be officially released on May 17. However, Belvedere Vodka is not the only brand to contribute in bringing the album to Lady Gaga’s fans. Zynga, the online gaming platform has created Gagaville, a new virtual venue which has become a part of Farmville game. By entering the game and visiting the farm named after Lady Gaga, fans will be able to listen to the songs from the new album and even get the album as a free download as they purchase $25  Zynga card at Best Buy.

This is to say, these days reference to Lady Gaga and her new album is present across almost all Zynga products. The brand has kicked off a daily ‘Words with Gaga Contest’ as part of its social mobile app entitled ‘Words with Friends’. Moreover, players of Rewardville.com have a chance to win limited edition Lady Gaga virtual items.