Belvedere, the world’s first super premium vodka, announced its partnership with (RED) and the launch of a Special Edition Bottle to raise proceeds for the Global Fund to fight AIDS, Tuberculosis and Malaria™. The initiative, which was launched in February in the U.S., now comes to the United Kingdom. 50% of profits from the global sale of BELVEDERE (PRODUCT)RED ™ Special Edition Bottle will contribute to the Global Fund to fight AIDS, Tuberculosis and Malaria in Africa.

This exciting collaboration sees the introduction of a (BELVEDERE)RED Special Edition Bottle, designed by the London-based consultancy BrandOpus.

Charles Gibb, President Belvedere and Millennium Imports states, “Belvedere Vodka is delighted to join (RED) in the fight against AIDS by helping to raise funds generated from the global sales of (BELVEDERE)RED. As one of the world’s leading spirit brands, we are in a unique position to harness the power of our customers to benefit the millions of people who are at risk, or are living, with HIV. We want to raise consumer awareness and incite more global action to eliminate AIDS in Africa. Our message is simple—(PRODUCT)RED helps saves lives.”

(BELVEDERE) RED is available from September 27 until after Christmas for £34.49.

Photo: (BELVEDERE)RED special edition bottle